12 Questions to Ask Your Agent

Asking the right questions of real estate agents is a crucial step for any seller. If they don't already have a qualified* agent, sellers should aim to interview at least three candidates to compare expertise, personalities, approaches. And no, their Aunt Sally who just got their real estate license as a side gig might not be the best choice ... Ideally, this process should begin six months to one year before the intended sale date to leverage the agent’s guidance in getting the home ready. Key questions should focus on the agent’s recent sales history and experience level in the market, including their average list-to-sale price ratio, which reveals their pricing accuracy and negotiation skill. Most agents might not even know this number. Sellers must ask about the agent's marketing strategy, ensuring it includes professional quality like photography and digital promotion across various platforms. Communication style and availability are critical, so sellers should establish upfront how often and through which methods the agent will provide updates. Sellers should also ask how the agent handles complex situations like multiple offers and clarify their policy on dual agency, which is banned in some states. Finally, sellers should inquire if they will work directly with the agent or a team, and ask for referrals from past clients and brokers to gauge their professional reputation. Read more here.