Gen Z + Millennial Women Aspire to DINK — Enjoy Dual Income, No Kids

The traditional American vision of success, centered around marriage, homeownership, and children, is shifting, particularly among millennial and Gen Z women prioritizing their careers and financial independence. Research by Intuit Credit Karma shows that 45% of millennial women and 41% of Gen Z women are deviating from the traditional path, with many opting to remain childless or pursue a 'DINK' lifestyle—dual income, no kids. This trend is reflected in the significant increase in married, childless households since 1960. Factors such as pursuing passions, financial freedom, and career focus contribute to this choice, with a quarter of American women delaying having children to focus on their careers. Financial concerns also play a significant role, with many citing affordability issues and the high costs associated with fertility treatments as reasons for delaying or forgoing parenthood. The economic influence of millennial women is growing, with higher levels of education leading to increased job participation and productivity, according to a study by Ned Davis Research. [credit: Eleanor Pringle, Fortune.com]